Saturday, June 24, 2006
Thoughts about communications
What does success look like?
What are the “gosh” statements we want to hear?
How far is all this away from where we are at present?
Where are the largest gaps – ie the most to do?
Where are the smallest gaps – low-hanging fruit?
What and who can scupper our plans?
Which of these can we directly influence and which are beyond our control?
How does all this link with the bigger Syria picture? Other initiatives, other comms programmes?
If we could do just ONE thing, what would it be?
If we could influence just ONE person, who would that be?
Is there a role model for part or parts of what we are doing?
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